I’ve had 1,000,482 newsletter ideas.

Like that time I stayed up ‘til 2 am convinced I was about to create the next “Morning Brew... but for art collectors.”

I bought a domain.
Designed a logo.

Told literally no one.
And never sent a single email. 🙃

Some ideas make it. Some don’t. Some are just therapy.

Does this sound familiar?

Do you have millions of ideas and struggle to pick just one for your newsletter, business, podcast, or book?

Same, bestie.

Here’s how to pick your ONE newsletter idea today:

(And how to start a newsletter you won’t ghost in 2-weeks.)

Step 1: Brain dump 10+ ideas in this Google Sheet.

It’ll help you rank your ideas based on what matters to YOU.
(You can tweak the categories if you want.)

👉 [Your Link to The Idea Sheet]

Disclaimer: I used to be scared of Google sheets. But sometimes creating some structure in the creative process can give your ideas wings.

Once you’ve scored them, see if one idea stands out.

If yes → go to Step 2.
If no → take your top 2 and keep reading.

Please note: Before you spiral into “What if none of my ideas are good enough,” let’s take the pressure off. Ideas are just starting points — not life sentences.

You aren’t creating the next Mona Lisa. You are starting a newsletter. 

Subscribe to Paper Ghosts to read the rest.